Full course description
In this Certificate, you learn to identify, assess and prioritize financial regulations.
- Taught by George J. Abe, MS and Alfred E. Osborne, Jr., PhD.
- How do new products make it? How do you know if you can succeed as an entrepreneur?
- This Certificate provides you with the core concepts to create a global business plan, get it funded and how to successfully grow your business.
Learn How Businesses
Start and Grow.
Gain Global Leadership Skills.
This Certificate will introduce you to the core concepts of global entrepreneurship and provide a framework for the early stages of defining and evaluating business ideas. You will gain skills for constructing your own business plan, finance a start-up and understand how the entrepreneur’s role shifts during business growth.
This Certificate has three Units so you can easily fit the learning into your personal schedule.
Tuition covers all three Units.Download Syllabus
Global Entrepreneurship 1: This Unit helps prospective entrepreneurs gain a basic understanding of how to approach a business launch. Students will discover common characteristics of entrepreneurs and learn how to find and test an idea to ensure it has market potential, as well as how to develop a viable business model in a competitive international marketplace.
You will learn to:
- Determine whether your personal characteristics are well suited to a career in entrepreneurship.
- Evaluate whether a product or service idea represents a valid business opportunity.
- Develop techniques to analyze the economic realities of an industry to gain a competitive advantage.
- Evaluate specific market characteristics to create a market profile for a new business.
- Use lean principles to deliver value to the end customer.
Global Entrepreneurship 2: This Unit teaches you how to plan a new business launch, from analyzing the market ecosystem to implementing the entrepreneurial process. You will also learn the initial steps for forming a new venture, tools to analyze different types of risk and the mechanics of writing a business plan.
You will learn to:
- Identify objective and subjective criteria to evaluate your potential as an entrepreneur.
- Create a three-year plan based on best practices to move into entrepreneurship.
- Develop risk management tools to enhance the chance of success for a new venture.
- Plan for test-marketing a business idea.
- Develop a business plan for potential investors to secure start-up funding.
Global Entrepreneurship 3: This Unit uses a fictional business to let you experience decision making from an entrepreneur’s perspective. Using the business as a realistic context, you are challenged to raise funding from a range of sources to launch and grow your company, and to analyze the company’s innovative position in the market.
You will learn to:
- Develop approaches to fundraising with confidence and a clear view of available options.
- Engage knowledgeably with venture capitalists.
- Determine the impact of various types of innovation on an entrepreneurial venture.
- Assess the strengths and weaknesses of an organization as it moves through change.
- Identify opportunities for innovation in five key areas of business.
Who should enroll: This Certificate is ideal for individuals who want to increase their skills and value to their future organizations, including those planning a career in:
- Business Ownership
- Business Leadership
- Marketing Management
- Product Development
- Service Development
Alfred E. Osborne, Jr., PhD
Dr. Alfred E. Osborne, Jr. is senior associate dean of UCLA Anderson. Dr. Osborne is also professor of global economics and management and founder and faculty director of the Harold and Pauline Price Center for Entrepreneurial Studies. The Price Center serves to organize faculty research, student activities and curricula related to the study of entrepreneurship and new business development at UCLA Anderson including the Management Development Entrepreneurs Program. He has been at UCLA since 1972.
Phillip Leslie, PhD
Dr. Phillip Leslie is a business economist with expertise in strategic management, the applied econometrics of data analytics, demand pricing and information disclosure. His work on pricing has examined how firms can implement practical strategies for consumer-specific pricing. Phillip is a Research Associate of the National Bureau of Economic Research. At Anderson he teaches strategic management and he is an experienced executive education teacher.
Eric Sussman, MBA, CPA
Since 1995, Eric Sussman has been a lecturer in accounting and real estate at the UCLA Anderson Graduate School of Management, where he has been voted Teacher of the Year thirteen times by Anderson’s MBA students, and has been awarded the Citibank Teaching Award (1998) and the Neidorf Decade Teaching Award (2008), both voted upon by a committee of faculty members. He has also received recognition by Businessweek as one of the Top Ten Most Popular Business School Professors.
Suzanne Shu, PhD
Dr. Suzanne Shu’s research investigates how individuals form judgments and make decisions in uncertain environments. She is especially interested in judgments and decisions that occur over long timeframes. The types of decisions analyzed in her research include consumer self-control problems and consumption timing issues, with important implications for both negative behaviors (such as procrastination) and positive behaviors (such as saving).
Kumar Rajaram, PhD
Dr. Kumar Rajaram is a Professor of Operations and Technology Management at the UCLA Anderson School of Management. Professor Rajaram's current research interests include improving operations in the health care industry, non-profit sector and in the process manufacturing sectors including food processing, pharmaceuticals and the petrochemical industry. He has focused on developing analytical models of complicated systems with a strong emphasis on practical implementation.
George J. Abe, MS
George Abe is a lecturer and faculty director of the Strategic Management Research (SMR) Program at the UCLA Anderson School of Management. His teaching responsibilities include entrepreneurship, business plan development and field study program advisories. SMR is the field study program, required of all Executive MBA students.
The University of California, Los AngelesAnderson School of Management, Executive Education
*2nd Public University in US | 10th Worldwide*
UCLA uses the motto “A Century of Optimism” for good reason. Students and alumni have a real can-do attitude that has shaped the US and world. This optimism shows up in results: 13 Nobel laureates, 10 Rhodes Scholars, 3 Pulitzer Prize winners and more than 100 companies created based on technology developed at UCLA. Notable UCLA alumni include politicians, Oscar® and Emmy® Award winners, and successful executives, including Susan Wojcicki, CEO of YouTube, and Google computer scientist Vint Cerf, widely considered the “Father of the Internet.”
The UCLA Anderson School of Management, founded during the Great Depression, is recognized around the world for its innovations in management education and research. Earning a Certificate from UCLA Anderson, Executive Education, means you have an unparalleled opportunity to acquire knowledge from some of the world’s best professors who will teach and motivate you to lead and transform global business.
|How is the Short Course Certificate designed?||Each Certificate Course is specialized content from a top university and contains three Units. Each Unit has an end of Unit Quiz which must be passed prior to moving forward. At the end of all three Units, you must pass a Certificate final exam in order to earn the Short Course Certificate.|
|How is the Short Course Certificate Unit graded?||The Units are pass/fail in nature and the student must achieve at least 80% to pass. Students will need to pass the end of Certificate exam to complete and receive the Certificate.|
|How many times can I take an end of Unit quiz in the Short Course Certificate?||The Unit quiz may be taken an unlimited number of times.|
|How many times can I take the Short Course end of Certificate exam?||Students have two attempts to pass the end of Certificate final exam. Students who do not achieve the required minimum score of 80% by the second attempt will not pass the Course and will not receive a Certificate.|
|How long do I have to complete the Short Course Certificate Unit?||You will have 90 days to finish the Short Course Certificate.|
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